Adidas Teams Up With Parley To Host 'Run For The Ocean'
Posted on Thursday, June 22 2017 10:33:00 AM in News by Sina Shirazi
(OTCMKTS:ADDYY) is once again teaming up with Parley to create collective awareness around saving our oceans from devastating plastic pollution. Everyone can become an ambassador and join the global movement to save our oceans by taking part in a collection digital run set for June 5th through the 10th.
On World Oceans Day (June 8th), a collective of over 500 runners will take to New York City for a night time run, illuminated the streets with Blue lights as they race.
"adidas teamed up with Parley to help spread awareness and transform ocean plastic pollution into high performance sportswear, spinning the problem into a solution. The thread, into a thread. We have already taken the first steps to reduce and ultimately eliminate virgin and single use plastic from our products," said Eric Liedtke, Executive Board Member of adidas AG, Global Brands.
"In doing so, we have shown that it is possible, and that people care – but now we must accelerate and scale. As a creator brand, we believe that necessity drives innovation, and that solving the toughest problems only makes us and our products better-- all while doing less harm to the world.”
Adidas initially partnered with Parley, to create a 3D shoe, the Parley Ocean Plastic. The shoes sold out almost immediately. It is likely that Adidas will release another run of the Parley Ocean Plastic's, cementing their commitment to saving the oceans, and creating more awareness and excitement around 3D printed footwear.
(Adidas' Parley Ocean Plastic 3D Shoe)
“Our efforts won’t stop with product - we want to create a global movement to help save the oceans from the threat of plastic waste. At the heart of our brand is the belief that through sport, we have the power to change lives. With the Run for the Oceans, we’re using this power of sport to inspire action. It is about community and participation in sport – but moreover, we have created a platform that gives athletes all over the world the opportunity to get involved with the cause, helping us to fulfill our promise," concluded Liedtke.
To join the global initiative, sign up at adidas.com/runfortheoceans.