Fleet Feet is launching new programs to both enhance and make their customer experience more personalized. They are calling them “Fit Engine“ and “User Profiles.” The programs work with Fleet Feet’s 3D foot scanning technology (fit id), which launched back in 2017. The technology can present measurements that help store associated improve personalized solutions for customers based on individual needs. With data from fit id, Fit Engine can take a commonly selected shoe size and width based on purchase decisions from customers with similar foot measurements. The decisions display on a bell curve, so the associate can display a full range of outcomes from most to least common for the customer. With User Profiles, the customer can track how their feet evolve and answer questions related to their running habits as well as goals. They are now able to receive their personalized data to their email within seconds.
So far, the brand has shown positive increases in year-to-date same-store sales, ticket count, and their overall growth. Fleet Feet plans to take their customization to the next level by working with vendors to offer 3D printed products, such as 3D insoles and 3D printed footwear. They are also preparing for customized product lines that are based on fit id data and feedback from customers. The Ikoni shoe, launching exclusively in September, features foot measurements of over 100,000 customers that were scanned with fit id. Fleet Feet is the largest franchisor or locally owned and operated running shoes, with 117 locations in 36 states.
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