Adidas has announced its latest release, the AlphaBounce FORGEFIBER, featuring innovative stitching technology to provide a precise fit and support.
"Running is more about linear movement," said Jason McGinnity, a designer on the adidas Future team. "The super flexible and strong FORGEFIBER upper for a runner will provide enhanced lockdown and stability in the midsole for a smooth gait cycle. For basketball we want to be much more prescriptive in certain areas of the shoe, like on the lateral for heavy cutting."
The first iteration of the Three Stripes' FORGEFIBER tech is applied to a limited edition version of the popular AlphaBounce, which sports a visual aesthetic driven by the creation process that was inspired by body movement and the exploration of how organic cell structures grow. Furthermore, the strength of the structure is driven by a randomization in the stitch structure, resulting in a stronger, more flexible fabric upper.
The limited edition Adidas AlphaBounce FORGEFIBER was released on June 6 at Adidas.com for $140 USD.
Adidas has built some incredible momentum over the past two years, the company has just announced the adidas Brand grew 33 percent year over year in the second quarter released this week.
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