21 Nov Under Armour 3D Architech
WE NOW HAVE THE BLUEPRINT FOR INFINITE FOOTWEAR INNOVATION.
This is the UA ARCHITECH, a performance training shoe featuring a functional 3D-printed midsole that gives us the key to the future: custom underfoot innovation for every athlete.
Product DNA Flow-molded 3D ClutchFit® auxetic upper flexes & moves with the foot for powerful support & incredible feel 3D printed lattice heel structure provides dynamic stability with an alluring design that can only be accomplished through 3D printing Midsole is constructed with both Micro G® technology for stability & Charged Cushioning® for high rebound performance Webbed rubber outsole molded with thin polyester reinforcement, allowing weight reduction while maintaining traction & durability
“As Under Armour celebrates 20 years in business, we are committed, more than ever, to driving global innovation and continuing to expand our Global Headquarters in our great hometown of Baltimore, Maryland, USA. The UA Lighthouse will serve as a beacon to make product better, faster, and more efficiently, ultimately solving real problems for athletes and making them better around the world,” said Kevin Plank, Founder and CEO of Under Armour.