Adidas's Movement Toward The Future

Adidas has proven that they are constantly searching for ways to improve the manufacturing process. One of their ways to achieve a smarter and faster process was through launching their Adidas Speedfactory. One of Adidas’s goals is to have a decentralized, flexible manufacturing network that can react to local consumer needs. The Speedfactory is located in Germany and is intended to cater directly to the European market, which would help them shorten shipping delays and consumers in the region. Adidas plans to open another one in Atlanta, Georgia to help the American market. The shift towards the automated manufacturing process is the consumer’s rising interest in robotics, along with sustainability in personalized goods.


The Adidas Speedfactory uses projects like Adidas Made For (AM4), which uses consumer input to tailor sneaker designs to the needs of specific cities. This will create a project customized to cater to the challenges runners face based on a city’s landscape and infrastructure. Imagine running a marathon, and having a wide array of running shoes and apparel for that location. The Adidas Speedfactory will also incorporate robots and novel production techniques like 3D printing, to make shoes. With 3D printed shoes, customization is very easy in an affordable way. Robots, like 3D printers and knitting machines, are to receive software that allows direct control from the computer-design program. This will help with the time spent switching production from one thing to another. The future of footwear could well fall with 3D printing, and intends to stick with it.


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#3DShoes #3DPrintedShoes #3DPrinted

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