Gucci—the iconic Italian luxury house—leverages 3D printing for rapid prototyping, intricate runway pieces, and sustainably produced concept footwear, blending heritage craftsmanship with cutting‑edge fabrication.
Mission & Vision
“To redefine luxury for the 21st century.”
Gucci’s in‑house Gucci ArtLab melds digital modelling with additive manufacturing to accelerate design experimentation while reducing material waste across footwear and accessories.
Key Products & Technologies
| Product / Tech | What Makes It Stand Out |
|---|---|
| 3D‑Printed Horsebit Loafer Heels | Lightweight lattice heel cores encased in classic leather uppers for SS24 runway |
| Cosmogonie Headpieces | Nylon SLS‑printed celestial crowns finished by hand with crystals |
| Digital Sneaker NFTs (Vault) | Metaverse‑ready sneaker assets created via voxel + parametric modelling, then 3D‑printed as limited samples |
| Gucci ArtLab Rapid Prototyping Studio | In‑house Stratasys multi‑material printers for color‑accurate mock‑ups within 48 hrs |
Notable Projects & Collaborations
- Gucci × Balenciaga “Hacker Project” – shared 3D‑printed resin hardware iterations (2022)
- Italy Pavilion – Dubai Expo 2020 – exhibited biodegradable 3D‑printed mannequins wearing Gucci archival looks
- Partnership with Stratasys for multi‑material PolyJet prototypes (ongoing)
Our Take
Gucci proves that even century‑old luxury brands can embrace additive tech without losing their artisanal DNA. Their approach—printing hidden structural cores and ornate runway statements—shows how AM can enhance storytelling while quietly trimming sample waste. Expect more consumer‑facing 3D‑printed limited editions as ArtLab’s turnaround times keep shrinking.
How to Contact / Follow
- Website: https://www.gucci.com
- Gucci ArtLab Insights: https://equilibrium.gucci.com
- Instagram: https://instagram.com/gucci
- LinkedIn: https://www.linkedin.com/company/gucci
