But how does it feel when you actually get your truly custom-made shoe on your foot? Having thought myself a UK size six for most of my adult life, upon stepping off ECCO’s tech I was told I was actually a small five with a particularly high in-step, which meant in some shoes I’d occasionally often have to buy a seven. Having a sneaker moulded to the shape and size of my feet genuinely felt like walking on clouds: maybe the Biom Infinite will be the shoe to coax me out of my kitten heels once and for all. 

For more info and to get your hands on your own pair, head here.