The injected EVA foam footwear market may be crowded, but that hasn’t stopped brands from rethinking the classics. The latest company to offer a fresh twist is none other than California-based streetwear label Diamond Supply Co. Known for its street culture roots and trendsetting collaborations, Diamond Supply Co. is now expanding its influence with a brand-new footwear design—one that could easily inject new life into the ever-growing foam footwear trend.
Founder Nick Tershay Previews the ‘Coupes de Diamant’
Over the weekend, Nick Tershay—better known as Nick Diamond, the founder of Diamond Supply Co.—gave sneakerheads a sneak peek of the label’s upcoming footwear release, the Coupes de Diamant (French for “Diamond Cuts”). This new line of foam slides, set to hit the market in November, is designed to resemble the intricate, angular cuts of a diamond—an aesthetic that’s unmistakably linked to the brand’s identity.
The design sports pyramid-like peaks and valleys, reminiscent of diamond facets, giving the shoes a futuristic yet familiar edge. It’s a look that stands out in a sea of plain, minimalist foam shoes. According to Tershay, this design took nearly two years to perfect, showcasing the brand’s commitment to innovation and detail.
A Fresh Take on Foam Footwear
Diamond Supply Co. isn’t the first brand to dive into the foam footwear game, but its approach is certainly unique. While other brands like Crocs with their Echo Slides and Birkenstock’s Birki-Flow have focused on comfort and functional design, Diamond’s Coupes de Diamant slides bring a high-fashion sensibility to the table, drawing inspiration from one of the world’s most coveted materials—diamonds.
Two Distinct Styles to Choose From
Diamond Supply Co. will be offering two variations of the Coupes de Diamant, catering to both slide and clog lovers. The first is an open-toe slide, previewed in the brand’s signature light blue (which fans might recognize from their iconic Tiffany Dunk collaboration with Nike SB), as well as neutral tan and white options. The second is a closed-toe clog, which was teased in a sleek, monochromatic white.
The sharp lines and geometric shapes across the upper of both styles make them visually striking, setting them apart from the smooth, curved forms seen in competitors’ designs. Whether lounging at home or hitting the streets, these shoes are crafted to turn heads and add a touch of luxury to casual wear.
A Long Time Coming: The Two-Year Design Process
Tershay shared some behind-the-scenes details in his Instagram comments, revealing that the development of the Coupes de Diamant wasn’t without its challenges. “It wasn’t easy,” he admitted, referring to the nearly two-year-long process to get the design just right. This level of dedication and attention to detail is what Diamond Supply Co. has built its reputation on over the years.
While he didn’t reveal specific pricing or an exact release date, the buzz is already building. With the holidays right around the corner, it’s a safe bet these foam slides and clogs will make their debut just in time to become a must-have item on many wish lists.
Diamond Supply Co.’s Legacy in Footwear
For fans of Diamond Supply Co., footwear is far from unfamiliar territory. The brand is best known for its collaboration with Nike SB on the highly coveted Diamond Supply Co. x Nike SB Dunk Low in 2005. Dubbed the Tiffany due to its striking teal color—a nod to luxury jeweler Tiffany & Co.—the shoe has achieved near-mythical status among sneaker enthusiasts.
This first partnership between Nike and Diamond Supply Co. was a defining moment in sneaker culture during the 2000s, pushing the boundaries of what a skate shoe could represent. The iconic colorway was revisited in 2014 with a high-top version, and in 2018, the duo released three more iterations: Black Diamond, White Diamond, and the ultra-rare Yellow Canary SB Dunk Lows. Each release further cemented Diamond Supply Co.’s place in the upper echelons of sneaker history.
Coupes de Diamant: A Fusion of Style and Streetwear Legacy
The new Coupes de Diamant slides are more than just another entry in the foam footwear trend—they’re a testament to Diamond Supply Co.’s ability to merge streetwear culture with luxury aesthetics. By incorporating the angular cuts of gemstones into the design, Nick Tershay has crafted a shoe that not only pays homage to the brand’s roots but also feels fresh and forward-thinking.
While comfort is essential in foam footwear, it’s clear that Diamond Supply Co. is pushing the envelope, seeking to create something that is as visually compelling as it is practical. This dedication to design innovation, mixed with the brand’s strong reputation in the streetwear world, sets the Coupes de Diamant slides apart from other foam shoes on the market.
What’s Next for Diamond Supply Co.?
Although the Coupes de Diamant are the latest buzz, it’s unlikely that Diamond Supply Co. will stop there. With its history of high-profile collaborations and innovative designs, fans can expect even more exciting releases in the future. Whether it’s through continued partnerships with big-name brands like Nike or fresh standalone projects like the Coupes de Diamant, Diamond Supply Co. consistently proves it’s a brand that’s not afraid to push boundaries.
Conclusion
Diamond Supply Co.’s upcoming Coupes de Diamant slides are poised to make waves in the foam footwear scene when they drop in November. With a design inspired by the facets of brilliant-cut diamonds, these shoes blend high-fashion sensibility with the comfort and versatility that have made EVA foam footwear so popular in recent years. Available in both slides and clogs, and in a range of colorways, the Coupes de Diamant are set to be a hit for both longtime fans of the brand and newcomers alike.
As we await more details about the release date and pricing, one thing is certain: Diamond Supply Co. continues to bring fresh energy to the streetwear and sneaker industries, proving that even in a saturated market, there’s always room for innovation.
FAQs
1. When will the Diamond Supply Co. Coupes de Diamant be released?
The Coupes de Diamant are slated for a November release, though an exact date hasn’t been confirmed yet.
2. What is the inspiration behind the Coupes de Diamant design?
The design is inspired by the angular facets of brilliant-cut diamonds, with pyramid-like peaks and valleys across the shoe’s surface.
3. What styles will be available in the Coupes de Diamant collection?
Two styles will be released: an open-toe slide and a closed-toe clog. Both feature the diamond-cut aesthetic.
4. What colorways can we expect for the Coupes de Diamant?
The open-toe slides will be available in Diamond Supply Co.’s signature light blue, tan, and white, while the closed-toe clogs will be released in white.
5. What is Diamond Supply Co. best known for in footwear?
Diamond Supply Co. is most renowned for its collaborations with Nike SB, particularly the 2005 Tiffany Dunk Lows, which are considered a classic in sneaker culture.
